luxe

Down Under kicked off ESC 2025 in Basel with a brilliant event. But there was something else to celebrate besides the singer Go-Jo.

A bizarre dispute has broken out over the holes in Emmental cheese. But this time the officials are the traditionalists and not the Swiss farmers.

The Swiss luxury watch brand Omega is not just counting the seconds at the Olympics. Gold medals also turn into sales champions.

There are always disputes in Swiss courts over part of the Hermès inheritance. However, the Geneva judiciary has now taken a firm stance on one matter.

One of the richest women in the world is distributing her wealth in an unusual way. Swiss assets also ends up in new hands.

Traditional companies constantly have to come up with new ideas. The d’Arenberg winery in McLaren Vale, Australia, shows a clever way.

Art Basel has been cooperating with the major bank UBS for 30 years. Despite the mutual benefits, the art fair must fear for its life.

Many readers asked muula.ch to explain the hype surrounding Swiss luxury watches. So, we do just that with a guide to Rolex, Patek Philippe & Co.

Investors made handsome profits again in 2023. However, only very few had bet on the best investments.

Leftists have little to do with capitalism and consumption. But they discover the sense of Swiss luxury watches and even explain the boom.

Switzerland’s largest museum, the Kunsthaus Zürich, is missing two old masters. The scandal is likely to paint the former president of the Swiss National Bank, Philipp Hildebrand, in a bad light.

Luxury carmaker Rolls-Royce is launching electric cars. Although they don’t yet even exist, customers are already jostling for them.

Shortage of workers is felt in many places in Switzerland. But an industry is complaining about staff shortages where they had hardly appeared. And the reasons are also surprising.

The second-hand market for luxury watches is flourishing. The problem of authenticity is now being solved by one well-known manufacturer itself.

Swiss luxury watch brand Bovet has had a checkered history since its founding in 1822. Now the tide is turning once again.

Swiss luxury products usually have exorbitant profit margins. But one manufacturer hardly makes any real good money.

Restaurant critic Jürgen Dollase reveals how works of taste art are created. In the process, he praises a celebrity chef from central Switzerland.

For the second time, the United Nations is honoring some villages around the world as well as in Switzerland. A closer look shows how disingenuous the whole thing is.

Every year there’s a lot of stress about finding suitable gifts for Christmas just before the deadline. A survey helps reduce the agony.

The Lufthansa Group, which includes the airline Swiss, is once again adjusting its loyalty program. The best customers are losing out.

The luxury watch market seems set in stone. But top executives in the industry confirm, some things are coming apart at the seams.

Who wants to play a role in the globalized world, must become market leader in important regions. No one demonstrates this better than Art Basel.

The tourism was hit hard by the corona pandemic. However, travel providers, such as Tui Suisse, are getting back on their feet and surprising with data on customer behavior.

The Fondation Beyeler is known for its art collection. Now, in its anniversary year, the museum is doing without an important source of income.

The Federal Council has created new rules for accommodation providers on booking platforms. Switzerland is rejoicing – but it should be crying.