Environmental faux pas at Coop?
“Deeds not words” is the motto of retail giant Coop when it comes to environmental protection. On the 30th anniversary of its brand Naturaplan, however, the company is committing a marketing misdeed.
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“Deeds not words” is the motto of retail giant Coop when it comes to environmental protection. On the 30th anniversary of its brand Naturaplan, however, the company is committing a marketing misdeed.
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